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Privacy policy
Privacy Policy
Last updated: May 2026
This Privacy Policy explains how Feily collects, uses, discloses, stores, and protects your personal information when you access our website, purchase our products, or otherwise interact with us. It also outlines your rights and the choices available to you.
By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
1. Definitions
For the purposes of this Privacy Policy, “Personal Information” means any information that identifies you or could reasonably be used to identify you. “Services” refers to our website, products, and related interactions. “We”, “us”, and “our” refer to Feily.
2. Information We Collect
We collect personal information only where it is reasonably necessary to operate our business and provide our services.
When you place an order or contact us, we collect identifying and contact information such as your name, email address, phone number, and billing and shipping addresses. This information is required to process your order, arrange delivery, and communicate with you where necessary.
We collect transaction-related information when you interact with our store. This includes products viewed, added to cart, purchased, returned, or exchanged, as well as your order history. This allows us to fulfil orders, maintain records, and provide customer support.
Payments are processed through secure third-party providers. We may receive confirmation of payment and limited transaction details, but we do not store full payment card numbers or sensitive financial credentials.
When you use our website, certain technical information is collected automatically. This may include your IP address, browser type, device information, and details about how you navigate the website. This information is used to maintain functionality, improve performance, and understand how our services are used.
If you contact us directly, we collect the information you provide in your communication. This may include enquiries, feedback, or support requests.
Where you opt in to marketing communications, we may collect information about your preferences and engagement to ensure communications remain relevant.
We do not intentionally collect sensitive personal information. If such information is provided, it will be handled in accordance with applicable law.
3. How We Collect Information
We collect personal information directly from you when you place orders, complete forms, subscribe to communications, or contact us.
We also collect information automatically through cookies and similar technologies when you browse our website. These technologies allow us to maintain site functionality and analyse usage.
In addition, we may receive information from third-party providers that support our services, including ecommerce platforms, payment processors, and analytics tools.
4. Use of Personal Information
We use personal information only where reasonably necessary for legitimate business purposes.
This includes processing payments, fulfilling orders, arranging delivery, and providing confirmations and updates.
We use information to respond to enquiries, resolve issues, and manage returns or exchanges.
We analyse aggregated data to improve website functionality, refine our offerings, and enhance the customer experience.
Where you have provided consent, we may send marketing communications. You may withdraw your consent at any time.
We may also use personal information to detect and prevent fraud, enforce our policies, and comply with legal obligations.
5. Disclosure of Personal Information
We do not sell, rent, or trade your personal information under any circumstances.
We may disclose personal information to service providers where necessary to operate our business. These include ecommerce platforms, payment processors, shipping and logistics partners, and analytics or marketing providers. These providers are only permitted to use your information to perform services on our behalf.
Platform Services (Shopify)
Our store is hosted on Shopify, which provides the infrastructure that enables us to offer our services.
In order to operate the platform, Shopify may collect, use, and process personal information relating to your access to and use of our store. This may include information about your device, browsing behaviour, and interactions with our store, as well as interactions with other merchants using Shopify.
Shopify may process this information for its own purposes, including operating, maintaining, improving, and securing its platform.
Your personal information may be stored or processed by Shopify in jurisdictions outside Australia.
For further information, you should review Shopify’s Privacy Policy.
We may also disclose personal information where required to comply with applicable laws, respond to lawful requests, or protect our legal rights.
In the event of a business sale, merger, or restructuring, personal information may be transferred as part of the business assets.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to support the operation of our website and improve user experience.
These technologies allow us to maintain session functionality, remember user preferences, and understand how visitors interact with our site. Where applicable, cookies may also support marketing activities where consent has been provided.
You may control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the website.
7. Marketing Communications
If you opt in to receive marketing communications, we may contact you with updates regarding products, releases, or other relevant information.
You may unsubscribe at any time using the link provided in our communications.
We may continue to send essential communications relating to orders, transactions, or service updates.
8. Data Security
We take reasonable steps to protect your personal information using appropriate technical and organisational measures.
However, no system is completely secure, and transmission of information over the internet carries inherent risks. To the extent permitted by law, we are not liable for unauthorised access beyond our reasonable control.
9. Service Availability
We do not guarantee that our services will be uninterrupted, secure, or error-free.
We are not responsible for temporary unavailability, delays, or data loss caused by factors outside our control, including third-party providers.
10. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy.
Transaction and order data may be retained for up to seven years to comply with legal and accounting obligations. Customer service records are retained as needed to provide support. Marketing information is retained until you withdraw consent or unsubscribe.
We may retain information for longer periods where required by law or for legitimate business purposes.
11. Your Rights
Subject to applicable law, you may have the right to access your personal information, request corrections, or request deletion.
You may opt out of marketing communications at any time.
We may require identity verification and may refuse or limit requests where permitted by law.
12. Accuracy of Information
You are responsible for ensuring that the information you provide is accurate and complete.
We are not responsible for issues arising from incorrect or incomplete information.
13. Automated Processing
We may use automated systems for fraud detection, performance optimisation, and general improvements to our services.
These processes do not produce legal or similarly significant effects on you.
14. International Data Transfers
Your personal information may be processed or stored outside Australia.
By using our services, you consent to such transfers. We take reasonable steps to ensure appropriate safeguards are in place.
15. Third-Party Services
Our website may contain links to third-party services.
We are not responsible for their privacy practices or how they handle your information.
16. Children’s Privacy
Our services are not intended for individuals under 16.
We do not knowingly collect personal information from children.
17. Complaints
If you believe your personal information has been mishandled, you may contact us to lodge a complaint.
We will investigate and respond within a reasonable timeframe.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
18. Enforcement
Failure to enforce any part of this Privacy Policy does not constitute a waiver of our rights.
19. Changes to This Policy
We may update this Privacy Policy from time to time.
Changes take effect upon publication. Continued use of our services constitutes acceptance of the updated Policy.
20. Contact
For privacy-related enquiries or requests, please contact us through our website.