Frequently Asked Questions

FAQ: Everything you'd like to know, and a few things you didn't think to ask.

What makes Feily different from other perfume brands?

Feily is genuinely handmade, not as a marketing claim, but as a real daily practice. Every fragrance is personally blended by Eva, our perfumer and co-founder, in small batches here in Australia. Each scent is developed over months of refinement until it feels complete, not just finished. Nothing is outsourced. Nothing is rushed. The result is a fragrance that carries the attention of the person who made it.

What concentration are your perfumes?

Bottles are 40% oil. Extrait de parfum is the highest concentration in perfumery. Feily fragrances are formulated with a high oil concentration designed for longevity and intimacy.

How long do they last?

Because of their extrait strength, Feily fragrances are designed to last. That said, longevity is always a conversation between the fragrance and the person wearing it. Your skin chemistry, hydration, warmth, and environment all play a role. Lighter notes will naturally soften first; deeper notes settle in and remain. This is an intentional decision.

Why does it smell different on me than on someone else?

Because it should, Feily fragrances are designed to evolve on the skin, not perform the same way on everyone. Your skin temperature, chemistry, and environment influence the character of our scents. The same bottle, worn by two people, tells two different stories. That is part of what we make.

Do you use natural or synthetic ingredients?

Both and deliberately so. Not everything in perfumery exists safely or sustainably in its natural form. Some ingredients cannot be extracted at all; others are restricted from use on the skin in their raw state. Synthetic materials allow us to interpret those scents in a way that is safe, consistent, and wearable. All Feily fragrances are formulated in compliance with IFRA (International Fragrance Association) guidelines, which set the global standard for safe perfumery. We are not interested in making claims about naturality. We are interested in making it correctly.

Are your fragrances gender neutral?

We know artistry transcends labels. Feily fragrances are built around character, stories, mood, feeling, and memory, not category. How a scent wears is shaped by the person wearing it, and that is entirely the point.

Where are Feily fragrances made?

Every fragrance is formulated, blended, and poured in-house in Sydney, Australia.

What sizes do you offer?

Our fragrances are currently available in 30ml. As Feily grows, we intend to expand into additional sizes in time.

Can I try before I buy?

Yes! Feily appears at selected markets and stockist spaces where you can experience the scents in person, at your own pace. We share upcoming locations through our website and socials . We recommend following along so you don't miss us @feily.fragrance on Instagram.

How should I store my perfume?

Keep it somewhere cool, dry, and away from direct light. Fragrance is sensitive to its environment; stable conditions preserve both the scent and its longevity.

Does perfume expire?

Not in a strict sense, but it does evolve. Over time, exposure to air, heat, and light may soften certain notes or shift how the fragrance opens. Stored properly, a Feily perfume can wear beautifully for several years. Like anything made slowly and with care.